A day does not go by when a client calls and asks for the newest, latest, greatest, totally unique, amazing…….. A while back Kiva Systems, a manufacturer of robotic warehouse systems said they were introducing a new product family of robots. We put on our thinking caps and created a squeezable (stress ball). This custom promotional product was in the form of a scale model of the clients warehouse robot. The squeezable mini bots take a leading edge technology and add a warm whimsical touch. The mini bots became an instant hit when they were used at their introductory trade show.
Now the folks at Kiva are more than leading edge technologists. They know how to push the marketing envelope too. During Christmas 08 a group of engineers programmed the actual robots to dance to Tchaikovsky’s “Nutcracker”. They filmed it and put it on You Tube. It was one of the most heavily viewed videos of the holiday week. Take a look at Kiva BotsYou Tube
This became the start of a viral epidemic at Kiva. The mini bots became a part of the day to day culture and were found everywhere. During the past 2 years clients and employees began to go on vacation with their mini bots and photographed them all over the world. Kiva Systems now has a “Bot on Holiday” Calendar. They also have a, “Bots on Vacation” link. Take a peek and see how they have gone viral.
Custom promotional products are a smart way to market. Who says you can’t
make leading edge warehouse technology warm and cuddly?
