Freemium

Free to Freemium Is there really a free lunch?

There is a paradigm shift taking place. It called free to freemium.

The concept of giving something for free as an inducement has been around for ages. Giveaways, freebies, swag, tchotchkes, promo, premium… they go by many names.

In the last 2 weeks of studying this, I keep see the line, “Free is the new economic model”. Think about Google, You Tube and Flickr. The list is countless and most of the top web sites are all free. Now a new strategy is appearing. More and more basic service web sites provide their level entry product for FREE. Many of these are supported by advertising.

What do you do when you have a business model that has more than one level service? The move today is to offer your basic service for FREE and begin to introduce the customer to your product. The more they use it, the more they learn and they begin to look for the upgrade.

This is the Freemium strategy. Offer them a good product for free, show them how well it works for them and upgrade them to the fee based product.

Now that FREE is the new level entry how do you get that client to choose your company over the competition? That’s where you friends at MCM come into the equation. We can show you the most appropriate product that will make the greatest impact in aligning your target audience with you Freemium service. How about a Web Key to bring them to your new URL or a custom mouse pad that describes the service.

Give us a call at 888-344-6060 and we have a list of qualifying questions about your service / product and your intended market. As new and different as this free economic model is, there is a promotional item that can help you land that next client.

Perhaps there really is a Free Lunch?

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