Brand Name Promotional Products

We just returned from a major trade show and there is so much to talk about. There are many individual products to talk about and we will show you them over the next several weeks.

Perhaps the most significant observation was the presence of Name Brands. For decades the promotional products industry was limited house brands that were not recognizable to the average consumer. While the products offered quality and value the consumer was going through change and was becoming more and more brand conscious. Our clients were calling out for highly prestigious products like Nike and Cutter & Buck, while still wanting their logo on the garment.

The promotional products industry at $18b is by no means small. Many of the brand name companies have made a radical switch and are marketing their well known marks to the promotional products industry. This is not just limited to apparel. We saw products ranging from the latest Garmin GPS to the newest golf bags from Ogio.

Think Waterford, MoMa, Visconti, Callaway, Hammacher Schlemmer, Ping, Taylor Made and Adidas. It’s a long and impressive list.

When you want to associate your brand or message with a major brand, give us a call and we can get you started. 888-344-6060 or e-mail sales@mcmproductions.com

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