I Ride for Kevin Stickers

I Ride For Kevin Stickers

If you have been watching the snowboarding Olympic trials or you are just a fan of the sport, you have heard the slogan, “I Ride For Kevin”. The quick version: Kevin Pearce of Norwich Vermont was an Olympic hopeful in the half pipe. On 12-31-09 he suffered a serious head injury during one of the trials in Park City UT.

On Sunday night 1-3-2010 we received an e-mail from The PR agency that does work for Burton Snowboards, who is Kevin’s sponsor. Burton wants to help the snowboard community to show its support for Kevin who is now in critical condition at a Salt Lake hospital. The message, “Can anyone help design and deliver stickers that say, “I Ride for Kevin” to be in Mammoth Lakes CA by Thursday 1-7-2010 for the next round of the Olympic trails?”

That’s right, it’s Sunday night and the yet to be designed sticker need to be delivered in Mammoth on Thursday. Through the remarkable efforts of a brand manager at Burton, our favorite sticker supplier and a bunch of late night work; the now famous stickers arrived in time for the event.

It was one of those times when we all felt like we were part of something very special. The day before the stickers were to arrive, Kevin’s condition was upgraded from critical to serious. On Sunday 1-10-2010, we had just returned to the mountain where the accident occurred and we turned on the TV to watch the event at Mammoth, We were elated to see many fans and riders wearing their, “I Ride For Kevin” stickers.

Every one of those hours of hard work quickly became much more meaningful.

PS: As of Friday2-12-2010 the latest update on Kevin shows him making progress at the Craig Hospital in Denver where he was recently transferred to.

Latest news. Catch the documentary “The Crash Reel”, which is Kevin’s story of his recovery.

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