Swag, schwag…, I had not really heard the term until I began working as a volunteer at the Sundance Film Festival in 2005. Even then I related it to the bags of bling that were given to the stars. Working behind the “ropes” I saw with my own eyes the thousands of dollars of expensive brand name products in swag bags, that were given away to help build brand recognition.
Fast forward to 2010 and we are meeting with a new client who is a member of Gen X. He jokingly referred to our founder as the “Swag Hag”. We got a good laugh but then realized that there is an entire generation that calls promotional products swag.
Call it what you like, swag, promotional products or giveaways, a strategically selected logoed product will yield a high rate of return. I won’t bore you with all of the studies, but if you want, e-mail me and I will send them along. You can also click on Industry Studies and view them on our web site.
Think back to the days when you went to a birthday party. You left with a bag of party favors. Today when you attend a fund raiser, a golf tournament or a corporate event, you will leave with your swag.
Whether you are building a new brand, enhancing an existing one or kicking off a new campaign, we will show you the right swag that will get the job done.
Give us a call at 888-344-6060 and ask for the “Swag Hag”. She will get a big laugh.
