WD 40? What has this got to do with my product? When we saw it at the PPAI Show in January, I had a bunch of questions. It took a number of months to see that this is not simply a product that marries well to a metaphorical theme such as making something run more smoothly.
While WD 40 is globally synonymous with its ability to free locked joints, there is a really smart co-branding opportunity here. Take a moment and look beyond the obvious. In addition to the well known properties of the product, you have a BRAND, whose logo and colors are highly recognized. Do you see where I’m going?
Any time you can associate a lesser known brand with one that is one of the most recognizable in the world, you have created a very powerful experience. Here you have it. Without out negotiating with an enormous global company and pay exorbitant royalties, you can Co-Brand with WD 40.
It’s a great one –two bunch. Co-Brand with a global leader and offer your audience a highly sought after product in a pocket sized pen shaped applicator. This will attract lots of attention and I’m willing to bet that when the pen runs out you will have clients calling and asking if you have any more to give away. Call us at 888-344-6060
