Custom promotional calendars appear to be an ideal product. They can be if the user remembers that a well designed calendar sends messages that should be viewed over 12 months. Prior to digital technology the promotional calendar was the de facto ‘sticky” marketing device. Simply put, it sat on a desk or hung on a wall for 12 months. It’s CPI (cost per impression) was unbeatable.
While today’s younger demographic may load everything of importance on to the latest 4G phone, there are over 70 million Baby Boomers in the US. They control 80% of the personal financial assets and over 50% of the discretionary spending power. Those are some serious numbers and if they are your target audience, this group is more likely to still be using a calendar than an iPhone or Android phone to manage their schedule.
One way to leverage this phenomenon is to use a MousePaper ® Calendar. It packs the benefits of a custom promotional calendar, note paper and a mouse pad all in one product. Think outside the traditional mouse pad. You can start the calendar at any month, add a unique message, product or event on each of the 12 pages all on top of your custom image. For an even more powerful message you can insert pages between the months. If you are thinking about a 12 month campaign this is one product that you must consider. It also relates to the younger demographic as they probably use a mouse enabled PC at work.
If you are looking to make your next promotional campaign stand out, give us a call at 888-344-6060 or e-mail us at sales@mcmproductions.com.
