For several decades custom magnets have been one of the most popular promotional products. There are many reasons for this including the number of daily impressions that they received. While there are many new high tech products like the egrip, that offer a very satisfactory CPI (cost per impression), custom magnets are an extremely efficient messaging device.
All too often the traditional magnet client simply wants their name and phone number to be placed in plain view of their audience. This inevitably results in refrigerator clutter. With just a few simple questions we can turn your custom refrigerator magnet into a marketing piece that will insure that it’s placed in a position of prominence for all users to view several times per day.
Here’s an example. A window cleaning business was looking to keep their name and number in front of their clients with the challenge that the average homeowner may clean their windows twice a year. Our recommendation was to use a custom magnet that contains Heart Attack Symptoms /Warnings. Not your everyday combination but a magnet with a strong message thoughtfully given by a friendly local window washer.
Custom magnets and direct mail are another smart application. It allows your mailer to stand out from the junk. We can help you find the best mailer – custom magnet combination that virtually guarantees your magnet making it to that prominent spot on the refrigerator door.
Providing something that is perceived as valuable is the key to a successful custom magnet campaign. Call us at 888-344-6060 or e-mail sales@mcmproductions.com. We are looking forward to hearing from you.
