What is product marketing? The text books tell us that it is made up of the 7 P’s. They are Product, Price, Physical Evidence, Promotion, Packaging, Placement and People. For over 25 years the team at MCM Productions has been helping product management experts in determining what are the most effective promotional products to properly [...]
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Every day we get the question,”What is the most popular promo product?” At MCM we believe that if we simply answered this with what we sold the most of in the past month, we would not be providing the level of expertise that our clients have come to expect. MCM brings 25 years of knowledge [...]
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One of our most frequently asked questions is, “What are the best trade show items?” It reminds us of the time we went to the famous Brasserie Lipp in Paris. The Maitre D’ came to our table and said, “You tell me what you eat, I tell you what you drink”. There’s a long story [...]
The first time I saw one of these images I thought it was a Rorschach ink blot test. Now with my Android phone, I’ve discovered that these are called QR codes (Quick Response) and were created by a division of Toyota in 1994 to track auto parts during the manufacturing process. Well, I admit they [...]
Based on the published dated of 7-06 one could assume that we were overcome with an abundance of patriotism over the 4th of July weekend. The MCM team including our dog Rufus even marched in the local parade and we watched our share of fireworks. Patriotism is a good reason to buy promotional products made [...]
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Arianna Huffington and Ashton Kutcher are considered two leading edge experts on Blogging and Tweeting. The Advertising Specialties Institute’s Advantages Magazine recently interviewed a number of people in the industry and our own Ken Block aka,”Kenny Blog”, spoke about search engine optimization and its role in blogging. Check out the article in Advantages Magazine. Behind [...]
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MCM Productions is a Promotional Products, Advertising Specialties distributor located in Park City Utah UT. Our clients and suppliers are now located around the globe and with advances in information technology, it became self-evident that location is no longer a major decision factor. It is all about quality, creativity and service. MCM is still very [...]
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More news on inventory. Back on January 8th we blogged about the shortages that we were experiencing, along with the cause and effect of them. With several months of more history we are ready to declare that this is more than a short term blip. There are many signs that tell us this phenomenon will [...]
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Swag, schwag…, I had not really heard the term until I began working as a volunteer at the Sundance Film Festival in 2005. Even then I related it to the bags of bling that were given to the stars. Working behind the “ropes” I saw with my own eyes the thousands of dollars of expensive [...]
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If you have been watching the snowboarding Olympic trials or you are just a fan of the sport, you have heard the slogan, “I Ride For Kevin”. The quick version: Kevin Pearce of Norwich Vermont was an Olympic hopeful in the half pipe. On 12-31-09 he suffered a serious head injury during one of the [...]
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