From the category archives:

Marketing and Social Media

Freemium

Free to Freemium Is there really a free lunch?

by MCM Marketing Team on October 15, 2009

There is a paradigm shift taking place. It called free to freemium. The concept of giving something for free as an inducement has been around for ages. Giveaways, freebies, swag, tchotchkes, promo, premium… they go by many names. In the last 2 weeks of studying this, I keep see the line, “Free is the new [...]

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Promotional Products

Do Promotional Products Work? How to Choose the Right Promotional Product

by MCM Marketing Team on October 2, 2009

The question of do promotional products works is asked as frequently as what’s the hottest product? At MCM we can provide you with an enormous number of cast studies and industry statistics to try to answer this question. Data from the promotional products industry? Could it be a bit biased? That’s an easier question to [...]

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MCM Productions

Bags, Bobbles and Beyond

by MCM Marketing Team on August 3, 2009

Several days after the big ASI Person of the Year 2009 announcement MCM received a visit from the local press. Take a look at the link to the Park Record. We are really excited about how they portrayed the business. Many times when you speak to the press you give up all control to what [...]

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Person of the Year ASI Counselor Magazine

by MCM Marketing Team on July 23, 2009

Each the Advertising Specialties Institute’s magazine “Counselor” does a story entitled “Person of the Year”. Yesterday one of our clients’s sent Chris an email with a link to the August edition of the magazine. Chris opened the link and well, the rest is history. Chris Hartley of MCM Productions has her 15 minutes of fame [...]

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Who Are Those Guys? MCM in the Community

by MCM Marketing Team on June 10, 2009

It’s an old line from Butch Cassidy and the Sundance Kid. In this case it’s 2 graduate students from BYU collecting a $40,000 BIG CHECK from an executive at Zion’s bank. The team at MCM has a strong belief that being involved in the community is an essential component of our business strategy. It can [...]

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Put On a Happy Face

by MCM Marketing Team on April 16, 2009

“Gray skies are gonna clear up, put on a happy face.” You may remember these lyrics from a Broadway Show in the 60’s. The tune’s message is as relevant now as it was 49 years ago. Whether you are running a local HR program or a global marketing campaign, we are convinced that putting a [...]

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Post image for Marketing a Smile

Marketing a Smile

by MCM Marketing Team on March 25, 2009

Don’t Worry Be Happy! All I have to do is make you read those words and the vast majority of you will start singing the tune……. Marketing and Branding is s stew of sociology,, anthropology, finance, psychology… We are going through one of the most challenging times in history of global economics. As difficult as [...]

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custom promotional products

Smart Marketing

by MCM Marketing Team on March 6, 2009

  A day does not go by when a client calls and asks for the newest, latest, greatest, totally unique, amazing…….. A while back Kiva Systems, a manufacturer of robotic warehouse systems said they were introducing a new product family of robots. We put on our thinking caps and created a squeezable (stress ball). This custom [...]

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Cost Per Impression

by MCM Marketing Team on February 22, 2009

The most recent industry data shows that the Cost Per Impression (CPI) of an Advertising Specialty item is $.004 which is $.0022 less than the next lowest media. These products are unquestionably the most cost effective vehicle to get your message to your audience. This made me think back of the almost countless number of [...]

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Promotional Products

Blog Date 2-19-2009

by MCM Marketing Team on February 19, 2009

Blog Date 2-19-2009. I feel like a young Captain Kirk making the first entry in the log of the Starship Enterprise. My own career began in 1975 and MCM’s founder started in the promotional products industry in 1988. Technology has moved forward at an incredible pace and the team at MCM works hard to keep [...]

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