Chinese New Year brings images of dragons, parades and fireworks to most of us. The year of the Tiger 4708 celebrations begin on February 14th through the 28th. Since China has become a major source for promotional products it is important to recognize that most factories will be shut down from February 11th through the [...]
{ 0 comments }
Inventory Shortages For several months we have been writting about all of the great year-end bargains that we were seeing. That’s now history. If you study supply side economics and modern supply chain management you know that inventory levels are critical economic indicator. During all 2009 most companies were cutting inventory levels to historic lows in terms [...]
{ 1 comment }
In the past month we have taken 2 long road trips. Thanksgiving’s trip was 1000 miles to the Northwest to Orcas Is WA and Christmas was 450 miles to the Southeast to Crested Butte CO. We traversed mountains, deserts, endless miles of potato fields, vineyards, small towns and big cities. What always strikes us are [...]
{ 0 comments }
I just found myself on the phone with a friend explaining Blogging(spell check doesn’t recognize the word), social media, Twitter…. It made me think that I have friends on FaceBook ranging from age 13 to 94. That’s an enormous amount experiential bandwidth. Several weeks ago a Gen Y dinner guest told me that an SEO [...]
{ 0 comments }
There is a paradigm shift taking place. It called free to freemium. The concept of giving something for free as an inducement has been around for ages. Giveaways, freebies, swag, tchotchkes, promo, premium… they go by many names. In the last 2 weeks of studying this, I keep see the line, “Free is the new [...]
{ 0 comments }
The question of do promotional products works is asked as frequently as what’s the hottest product? At MCM we can provide you with an enormous number of cast studies and industry statistics to try to answer this question. Data from the promotional products industry? Could it be a bit biased? That’s an easier question to [...]
{ 0 comments }
Several days after the big ASI Person of the Year 2009 announcement MCM received a visit from the local press. Take a look at the link to the Park Record. We are really excited about how they portrayed the business. Many times when you speak to the press you give up all control to what [...]
{ 1 comment }
