Marketing and Social Media

Put On a Happy Face

by MCM Marketing Team on April 16, 2009

“Gray skies are gonna clear up, put on a happy face.” You may remember these lyrics from a Broadway Show in the 60’s. The tune’s message is as relevant now as it was 49 years ago. Whether you are running a local HR program or a global marketing campaign, we are convinced that putting a [...]

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Marketing a Smile

by MCM Marketing Team on March 25, 2009

Don’t Worry Be Happy! All I have to do is make you read those words and the vast majority of you will start singing the tune……. Marketing and Branding is s stew of sociology,, anthropology, finance, psychology… We are going through one of the most challenging times in history of global economics. As difficult as [...]

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custom promotional products

Smart Marketing

by MCM Marketing Team on March 6, 2009

  A day does not go by when a client calls and asks for the newest, latest, greatest, totally unique, amazing…….. A while back Kiva Systems, a manufacturer of robotic warehouse systems said they were introducing a new product family of robots. We put on our thinking caps and created a squeezable (stress ball). This custom [...]

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Cost Per Impression

by MCM Marketing Team on February 22, 2009

The most recent industry data shows that the Cost Per Impression (CPI) of an Advertising Specialty item is $.004 which is $.0022 less than the next lowest media. These products are unquestionably the most cost effective vehicle to get your message to your audience. This made me think back of the almost countless number of [...]

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Promotional Products

Blog Date 2-19-2009

by MCM Marketing Team on February 19, 2009

Blog Date 2-19-2009. I feel like a young Captain Kirk making the first entry in the log of the Starship Enterprise. My own career began in 1975 and MCM’s founder started in the promotional products industry in 1988. Technology has moved forward at an incredible pace and the team at MCM works hard to keep [...]

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