Imprinted antimicrobial sports towels have been discovered and there is a great reason for their rise in popularity. All one has to do is leave a wet towel in a gym bag overnight and let it fester for a while. We all know the rest of this story. If you are marketing to an athletic audience, [...]
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Personalized temporary tattoos are not just for children anymore. They are quickly becoming a marketing phenomenon. The change in public perception of tattoos has significantly shifted in the past decade, opening the way for personalized temporary tattoos to become a factor in promotional marketing. These temporary tattoo’s can now support multiple ways to either market [...]
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Personalized lanyards have always been a popular item with our corporate clients. We just recently learned that they have an even broader appeal. Every several years we donate MCM’s excess samples to a charity yard sale. At this year’s event the most popular item was unquestionably the container with personalized lanyards. It was no surprise, [...]
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Custom keychains continue to be one of the top selling promotional items. We particularly like to use them with any auto related such as insurance, car detailing, auto repair, sales and tires. But let’s not limit them as they are also ideal as a commemorative piece or a way to introduce a new product. We [...]
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Looking for niche product for women? Read on. Promotional nail files or custom nail files will make a strong impression. Am I sounding a bit sexist? That is not the intention. How frequently does the average woman grab a nail file and do a quick touch up? Based on my observations, it is a regular [...]
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Have you ever faced the challenge of marketing a new flavor or taste? Here’s a great way to do it. We have found one of the most incredible lip balm applications on the planet. LIP BALM? Yes lip balm that comes in 11 flavors including green tea, pomegranate and vanilla bean but it can [...]
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Porky Pig? OK, he’s the least offensive image that relates to the swine flu. Yesterday I walked a promotional products trade show with the boss. I watched her stop at a both that sold healthcare products. She took a number of hand sanitizer samples and put them in my tote bag. What do we need [...]
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The most recent industry data shows that the Cost Per Impression (CPI) of an Advertising Specialty item is $.004 which is $.0022 less than the next lowest media. These products are unquestionably the most cost effective vehicle to get your message to your audience. This made me think back of the almost countless number of [...]
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