Looking for niche product for women? Read on. Promotional nail files or custom nail files will make a strong impression. Am I sounding a bit sexist? That is not the intention. How frequently does the average woman grab a nail file and do a quick touch up? Based on my observations, it is a regular occurrence.

Promotional nail files or custom nail files provide what is called a high CPI (cost per impression). Simply put: cost of the product / number of times viewed. A nail file is the ideal product to accomplish this for this niche market and it’s not just for beauty salons either. Think spas, women’s conventions, conferences, sporting events and more.

There are a large number of vendors that offer these, but the key to a successful promotion is selecting the vendor that fits your quality, price and impression goal. That’s were MCM and 23 years of experience will guide you to the right promotional nail file or custom nail file to meet your requirements.

We will take the time to listen to your objectives and show you everything from the basic promotional nail file to the incredibly vivid Fotofile. Fotofile’s tag line is, “If it can be printed on paper, we can put it on a file”.  You have to see one to believe it. Call us for a sample at 888-344-6060 or e-mail sales@mcmproductions.com

Have you ever faced the challenge of marketing a new flavor or taste?  Here’s a great way to do it. We have found one of the most incredible lip balm applications on the planet. LIP BALM?

Yes lip balm that comes in 11 flavors including green tea, pomegranate and vanilla bean but it can be taste bud matched to almost anything. Pretty cool! It does not stop there.

It also features an Exclusive Peel-Away Wrapper Technology. This permits you to not only put a custom message on the outside, but on the inside of the wrapper you can offer gift for purchase rewards, music down loads, movie tickets, phone time, ring tones and well, the list is endless.

This puppy is a marketing professional’s dream. We can’t wait to discuss more with you. Give us a call at 888-644-6060

UPDATE: Our good friends at the New York Times just published an interesting brief article on this topic, ” It’s the Scent that Tickles the Memory“. We think it’s an intersting quick read and it really validates why flavor and taste are so important.

Me, well I am not the brightest bulb in the chandelier. On the drive home she explained that with the recent outbreak of the swine flu people were going to be much more aware of flu prevention health habits. Obviously this was a perfect time to help our clients promote their brand and affix the message that they care by sending a very useful product that is impeccably timed to this global event.

This is guerrilla marketing at its best. When you can speedily seize a moment and at the same time do something that is genuinely smart and helpful, you have a winning combination.

Chris and the team have a bunch of sanitizer type products to show you. They are not even on the web site yet. Call us at 888-344-6060 and we can help you react quickly to this opportunity.

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The most recent industry data shows that the Cost Per Impression (CPI) of an Advertising Specialty item is $.004 which is $.0022 less than the next lowest media.

These products are unquestionably the most cost effective vehicle to get your message to your audience. This made me think back of the almost countless number of things that were given to me over my 30 plus year long career in high tech. Back in about 1985 I was VP of Product Marketing and I was given a Dopp kit (aka toiletries kit) with the logo of one of our suppliers. It was of decent quality and I immediately used it to replace the sad looking one that I had been using for years. This promotional item then became my traveling companion for over 20 years and over 2 million miles. It was only recently retired when my wife gave me a new one as a gift.

The item probably cost about $12 back then and I estimate that I saw their logo over 22,500 times. That’s a CPI of $.0005. Pretty cost effective!!!

When you are selecting an item to promote your brand or any other message, think about how useful the item will be, its quality and for how long will it be sending your message.

Give us a call at MCM at 888-344-6060 and we can help you with the right choice.