Marketing

Marketing with promotional items can added the impact to make your next campaign exceed its goals. With over 30 years of marketing and branding experience, we can show you the right products. Give us a call at 888-344-6060 or click on Get a Quote. E-mail us at sales@mcmproductions.com For a quick look see the posts below.

Well-designed promotional packaging can make the difference between success and failure in your next project. Simply placing your brand’s logo on the latest promotional item no longer lets you stand out. Logos compete in a very crowded space in our brand conscious world. Just think back to a special gift or even Christmas. Picture the […]

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Is innovative direct mail marketing another oxymoron? Let’s be honest, each of us discards virtually every piece of direct mail that we receive. Is there a way to reverse this trend and have an innovative direct mail marketing program? We know there is. The foundation of every direct mail marketing campaign is to have a […]

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All one needs to do is try to text or answer a call on a smart phone while wearing gloves and you will immediately see why promotional touch screen and texting gloves are essential. It only takes one experience to learn that our phones won’t work when we are wearing gloves. With the explosive growth […]

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There is a school of thought that says social media and promotional items are at opposite ends of the marketing spectrum. At MCM we differ from this as many of our clients have come to us asking us which promotional items work best at marketing social media programs. Not every new social media initiative has […]

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At MCM we get a large number of inquiries about how to market phone apps. Our first question is about the type of app. If it’s a free, large scale audience like, “Talking Tom Cat”, it is all about using social media to turn it viral. If it is a business app with a clearly […]

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What is product marketing? The text books tell us that it is made up of the 7 P’s. They are Product, Price, Physical Evidence, Promotion, Packaging, Placement and People. For over 25 years the team at MCM Productions has been helping product management experts in determining what are the most effective promotional products to properly […]

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Every day we get the question,”What is the most popular promo product?” At MCM we believe that if we simply answered this with what we sold the most of in the past month, we would not be providing the level of expertise that our clients have come to expect. MCM brings 25 years of knowledge […]

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One of our most frequently asked questions is, “What are the best trade show items?” It reminds us of the time we went to the famous Brasserie Lipp in Paris. The Maitre D’ came to our table and said, “You tell me what you eat, I tell you what you drink”. There’s a long story […]

The first time I saw one of these images I thought it was a Rorschach ink blot test. Now with my Android phone, I’ve discovered that these are called QR codes (Quick Response) and were created by a division of Toyota in 1994 to track auto parts during the manufacturing process. Well, I admit they […]

Based on the published dated of 7-06 one could assume that we were overcome with an abundance of patriotism over the 4th of July weekend. The MCM team including our dog Rufus even marched in the local parade and we watched our share of fireworks. Patriotism is a good reason to buy promotional products made […]

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