Industry Studies

PPAI, the industry leading trade association continually offers studies to help you better understand how to use promotional products.   Here are some of the most recent ones.

• The Effectiveness Of Promotional Products As An Advertising Medium
  • Consumers’ recall of advertisers and messaging on promotional products 
• Why End Buyers Choose Promotional Products and Other Media 
  • Buyers’ purchasing habits and rating of various advertising media
• Business-Gift Practices
  • What Buyers Say About the 5W’s of this Long-Standing Tradition
• Promotional Products Impact On Brand/Company Image
  • Astute business people seek methods to enhance brand image
• Promotional Products: Impact, Exposure and Influence
  • Measures reach, recall and impression of the advertiser 
• Promotional Products–The Key Ingredient To Integrated Marketing
  • How Promotional Products, Print and Television Advertising Impact Consumer Perception
• Promotional Product Incentives Produce Valuable Referrals From Satisfied Customers 
  • Marketers need not rely on their salespeople to elicit new leads for business. 
• Increase Booth Traffic With Promotional Products 
  • Are Pre-show Mailings with Promotional Products More Effective than Mailings without? 
• The Effectiveness Of Promotional Products In Tradeshow Settings
  • Recipients recall usefulness and company image. 
• Employee Awards & Incentives 
  • Awards and incentive programs improve performance and motivate employees. 
• It’s All In the Plan
  • How meeting professionals rely on promotional products