MCM Online Fundraising Solutions
Do you need to raise money for a charity, a school, a sports club or another non-profit organization?
MCM has the perfect solution. Raising money has never been easier and more fun. By combining our 23 years of knowledge in the sourcing of high quality promotional apparel and web based marketing we offer a complete fundraising solution. 
By merging highly popular logoed merchandise, web site technology and social media marketing MCM brings you a powerful new fundraising program.
Volunteers are no longer tied up in lengthy meetings, stuck making high pressure phone calls, following up on details and performing complex record keeping. MCM has a fundraising process that includes a step by step time-line that simplifies everything and insures the results. We help you select the most appropriate products for resale for your fundraiser. For sports clubs the products may range from t-shirt to caps. For an alumni association it could include a stadium blanket to an engraved picture frame. For higher end events we can supply custom leather goods to outstanding crystal pieces. The product selection is almost unlimited.
How it works – Key Points.
- Sell customized logo products at high profit margins
- No outlay of capital
- Free custom web site designed for each organization
- Consultative process helps you select the right products and pricing
- Complete marketing support to drive the call to action message to the organization
- Carefully selected opening and closing date of electronic store
- Sales are transacted on SSL secure site
- At close of store, all items are produced and shipped to the organization for distribution.
- Profits are sent to the organization
MCM carefully guides you through each of the steps. Once the products are selected a product/profit matrix is created to provide competitive pricing and profitability on each item. MCM then builds a custom web site at no cost to the charity. The home page is designed to have the look and feel of the organization and a clear “call to action” is stated. MCM’s marketing team will custom draft a series of communications that the organization e-mails to the membership. The site contains an SSL encrypted web store will all of the products attractively presented for sale..
WEB STORE SAMPLES
Click on either one of these home page thumbnails to view samples of working online stores.
Time Line for Success.
Each program is customized by taking into account the type of organization, number of members, seasonality, goals, history of past events, frequency of fundraising activities, price points, demographics, logistics, product distribution and other pertinent factors.
MCM also has a proven “Time Line for Success”. It is critical to permit both the organization and MCM an adequate amount of time to design market and implement this web based strategy.
- Approximately four weeks are required from the initial consultation until the completion of the product selection and the pricing matrix are agreed on.
- All artwork files need to be submitted and approved within the first weeks. Artwork is key to help determine the right products.
- Depending on the complexity of the web site and the number of products in the program a minimum of one to two weeks is needed to complete the web site.
- Your expectation should include a minimum of five to six weeks to start a new program. Repeat clients can reduce the start up by several weeks if the changes made to the program are minimal. Many organizations take advantage of “seasonality” and have 2 or more fundraising events each year.
- The length of time the store is open is determined by the size of the organization, the goals and seasonality.
Strategic Consultation.
In addition to the amount of monies the program generates the secondary by-product is the tremendous reduction in volunteer time and effort that is required. Our experience has proven that smaller volunteer committees are needed and in fact we have found that a smaller teamed that uses our strategic consultation process makes faster and better decisions.MCM Combines 21 years of promotional knowledge coupled with our Business Development Directors 35 years of marketing and business strategy to bring a powerful combination of skills. We will take the time to listen to your wants, needs and history to help you select from over 800,000 products that will best fit your donors and maximize the overall profitability of the program.
Our exclusive product/profit matrix is a client configurable spread sheet which permits you to analyze the profit of each item. Together we and our clients can determine the optimum number of items, the most appealing items and profit maximization in a clear and easy to understand format.
Let us help you make the tough decisions based on our business knowledge and see the facts through the data on the matrix. With MCM’s consultative support you will have everything at your finger tips to present the program to your Board members for a speedy approval.
Marketing Strategy Support.
The old adage, “If you build it, they will come.” does not guarantee success with every endeavor. This holds true with fundraising. Our model focuses on:
- Success
- Simplicity and ease of execution
- Selection of appropriate and relevant products
- Putting the FUN back into Fundraising
In the last 12 years the World Wide Web has radically changed almost every aspect of our lives. Over the past 6 years Social Media and Web Based Sales have created a radical shift in how products are marketed and how we shop.
MCM consults with client on SEO (search engine optimization), SEM (search engine marketing), Social Media and Blogging. We provide all of this knowledge to support each fundraising event. Each campaign must have a clear “call to action” statement supported by a clear communications plan. We support each project with:
- Custom home page copy.
- Stock and custom e-mail- fax blast or snail mail copy that is time phased to update the audience with results, sales incentives and a continued compelling message from the charity.
Key Marketing Points.
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MCM keeps it simple and fun
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Custom Home page with ”call to action”
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Custom or stock campaign letters
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Social Media support – Facebook, Twitter
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Blogging Web Site strategy (additional cost)
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Time phased collateral marketing support right through thank you message.
Give us a call at 888-344-6060 to discuss your Fund Raising needs.
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