Marketing Strategy Support

 The old adage, “If you build it, they will come.” does not guarantee success with every endeavor. This holds true with fundraising. Our model focuses on: 
  1. Success
  2. Simplicity and ease of execution
  3. Selection of appropriate and relevant products
  4. Putting the FUN  back into Fundraising
In the last 12 years the World Wide Web has radically changed almost every aspect of our lives. Over the past 6 years Social Media and Web Based Sales have created a radical shift in how products are marketed and how we shop.
 
MCM consults with client on SEO (search engine optimization), SEM (search engine marketing), Social Media and Blogging. We provide all of this knowledge to support each fundraising event. Each campaign must have a clear “call to action” statement supported by a clear communications plan. We support each project with: 
  1. Custom home page copy.
  2. Stock and custom e-mail- fax blast or snail mail copy that is time phased to update the audience with results, sales incentives and a continued compelling message from the charity.

Key Marketing Points. 

  • MCM keeps it simple and fun
  • Custom Home page with ”call to action”
  • Custom or stock campaign letters
  • Social Media support – Facebook, Twitter
  • Blogging Web Site strategy (additional cost)
  • Time phased collateral marketing support right through thank you message.