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There is a paradigm shift taking place. It called free to freemium. The concept of giving something for free as an inducement has been around for ages. Giveaways, freebies, swag, tchotchkes, promo, premium… they go by many names. In the last 2 weeks of studying this, I keep see the line, “Free is the new [...]
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We received a bunch of feedback from the 10-10-09 Blog on year end value. One of our web elves immediately re-vamped our Holiday Web Page. Take a few moments and click on the links to view what our featured suppliers are offering for the holidays. The selection is outstanding. The site will be continuously updated [...]
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Woody Allen? One of his best quotes was,”In my family it was a sin to pay retail”. We live in a world where if you only make your decisions based on price you will be surely disappointed in the long run. This week we attended a mini trade show. What stuck out the most were [...]
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The question of do promotional products works is asked as frequently as what’s the hottest product? At MCM we can provide you with an enormous number of cast studies and industry statistics to try to answer this question. Data from the promotional products industry? Could it be a bit biased? That’s an easier question to [...]
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Looking for a way to make your laptop toting sales team more effective? Take a lesson from the folks at NASCAR. Every square inch of the car and the driver are covered in sponsor logos. These people know how to how to send a message. How many times per day does your sales team open [...]
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Alright with the crazy pictures. Our goal is to have one relevant blog spot per week and I am waiting for a really cool Flash clip. We will post that later. Mickey Mouse will have to do. You have heard us speak about CPI (cost per impression). It’ simply a way to measure the cost [...]
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Honey, have you seen my cell phone? How many times have you heard this one? If you are at all like me, it’s a frequent occurrence. My phone’s most popular hiding spot is under a seat in my car. Do you ever put your cell phone on a seat, the dash or the console of [...]
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