Are you looking for the perfect combination of print media and connectivity to your web site? Look no further, Brochure Key is your solution. Web keys are an ideal tool to hand out and drive traffic to your web site. The only problem is that a web key is small and unless it is customized [...]
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What is product marketing? The text books tell us that it is made up of the 7 P’s. They are Product, Price, Physical Evidence, Promotion, Packaging, Placement and People. For over 25 years the team at MCM Productions has been helping product management experts in determining what are the most effective promotional products to properly [...]
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Personalized lanyards have always been a popular item with our corporate clients. We just recently learned that they have an even broader appeal. Every several years we donate MCM’s excess samples to a charity yard sale. At this year’s event the most popular item was unquestionably the container with personalized lanyards. It was no surprise, [...]
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Sticky note books with flags are one of those indispensable desk accessories. You really can’t have enough of them around. When computers first came of age it was predicted that we would become a “paperless society”. Well someone got that wrong. Paper is everywhere and in record amounts. One of the best ways to keep [...]
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One of our most frequently asked questions is, “What are the best trade show items?” It reminds us of the time we went to the famous Brasserie Lipp in Paris. The Maitre D’ came to our table and said, “You tell me what you eat, I tell you what you drink”. There’s a long story [...]
After returning from a major trade show, I accused the boss of taking me on a forced march. There is no doubt that trade shows take their toll on the attendees. We just found what we believe is the perfect trade show giveaway. Just think about your last trade show and check off how many [...]
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Paper web keys may be the most innovative product that we have seen in 2010. They are the perfect bridge between paper (old school media) and digital (new school media). First, a paper web key is a USB device that is inserted on a piece of printed media. When plugged into a computer’s USB port, it automatically [...]
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“If found please return to….” This concept is as old as the hills yet we have found a new and exciting twist on it. Over the past two decades the value of the stuff that we travel with has grown exponentially. Think about lap tops, iPhones, GPS, video games and more. It’s easy to pack [...]
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Personalized lunch totes verses personalized insulated lunch bags is the controversy that was stirred up two weeks ago when we showed a really well designed product. The pundits cried out that the bags that we showed were too “gender specific”. You can be the judge, personalized insulated lunch bags, but either way I accept full [...]
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Insulated lunch bags are part of the bag phenomena that we have been recently discussing. The use of bags is increasing at an unprecedented rate. When you personalize an insulated lunch bag it becomes a highly visible marketing tool. For over two decades bags have grown in popularity as a promotional marketing device. In the [...]
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